## Introduction

People searching for a British Holiday often crave relaxation. A Butlin's holiday is catered for families to create happy memories. There is room in the market for a fun and unwinding British break that combines fun and relaxation. That's why I intended to create design material for a new _Holiday Retreats_ targeted for over 16s.

## Requirements

\- A _Holiday Retreats_ **logo** to create brand identity, whilst maintaining continuity

\- A helpful **What's on Guide** displaying what the resort would offer

\- Exciting **Marketing Material** to advertise the new style resort

\- New updated and modern **Interior Design** (created using Blender 3D software)

## Solution

Creating adult-friendly modern accommodation and a series of marketing pieces, with a stylish blue colour theme.

Butlin's Holiday Retreats

Business cards can be an extremely effective tool for marketing a brand. The designer was tasked to create business materials for a Web Developer, who intended to display the card on the clients website. To maintain continuity, the theme needed to use blue, grey and white as these are the colours used on the developers website. The logo displays the initials of the developer, and a square bracket, these are used often in coding.

CW Branding

With a passion for football, the designer intended to create some posters for football-lovers. The monotone style was chosen to integrate into different environments. Adding the city, founded date and capacity helps inform readers on some facts they may not have known.

Calling all football fans...

Logo redesigns can be crucial to the success of a brand/business. Logos mean so much more than what they seem at first glance. Good design conveys a strong meaningful message. The designer wanted to approach a series of famous recognisable British logos. Choosing well known logos encourages the designer to approach the task with the current brand identity in mind. The sense of simplicity used throughout these redesigns is sleek and modern. Ensuring the same colours were used, the logos do not differ heavily from the brand image.

Logo Redesign Concepts

Beautifully composed packaging can be key to a cohesive brand or product. The design has to have curb appeal through stunning design and unique identity. Cuppa is a tea brand with a difference, the flavours are dessert inspired. Emphasising this difference, the packaging needed to be bright and colourful. Giving the flavours quirky names provides character to leave a lasting impression on customers. Although this colour scheme works for digital media, for print the pattern design would need higher contrast.

Cuppa Tea!

This client based logo design aimed to be a business starter for a local sport clothes company. Limitless Legacy requested a logo that represents strength, power and ambition. They also noted that the logo would be displayed mainly on dark coloured clothing. The client wanted to have a white tiger to represent their brand. The blue in the branding, inspired by white tigers eyes, cohesively ties the typeface to the brand mark. Finalising this project, the designer exported a series of different layouts of the logo for versatility.

Limited Legacy

Seat Pitch, now called Nottingham Forest News, the company produces coverage for Nottingham Forest Football Club.

Task Included:

* Producing artwork content for their social media
* Using Adobe Photoshop to manipulate imagery and produce engaging collages

Nottingham Forest

Panda Global

The designer has decided to re-brand a famous health company, based on the HNC project title of Well-being. The artist wanted to create a logo, packaging and a moving image piece that fit into modern day life, whilst targeting a younger audience to encourage a healthier lifestyle. Bright colours were used to give the product curb appeal when displayed on shelves, and the stylish modern appearance was used to entise younger buyers. The print on the pouch was created using a screen-printing method, with an intentional natural appearance, to reflect the organic product.